Commercial Online Product Marketing Manager (eloomi online business)

Are you the Master of making the best customer experience and acquisition via nominated channels?
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What is the job about

We are on the lookout for you, who are a true passionate expert in converting trial customer into paying customers via product qualified methods (PQL). It comes natural to you to create the ideal messaging and the marketing plans and make it relate to eloomi's product roadmap. And you love to drive impact by establishing a roadmap of continuous product marketing campaigns from demand to acquisition.


  • Own, drive and execute on a commercial focused marketing plan that brings demand for our products
  • Product launch and activation using in house graphics video teams
  • Demand generation campaigns for eloomi's Online business via using a Product-Market Fit model 
  • Building e-mail marketing automations across customer experience and key touch points
  • Reviews and acts on data and deploys initiatives to impact PQL towards becoming a customer
  • Runs various defined growth projects in online business 
  • Runs and executes surveys (qualitative/quantitative) to deliver PQL + PLG (product Led Growth) insights
  • Works with customer service teams to optimise the in-app customer experience 
  • Optimizes and executes across all customer journeys touchpoints for improved conversion (retention and expansion)
  • Reviews and identifies data insights for optimised performance marketing and campaign execution  
  • Reviews and acts on key effectiveness metrics across customer and team delivery points. 

The professional skills we require

  • Prior experience from SaaS (Software-as-a-Service) preferably with e-commerce touch
  • Experience with digital customer acquisition and in-APP conversion     
  • End-2-End e-mail automation flows
  • Commercial copy writing towards HR L&D industry and not limited to it.    
  • Ability to run, manage and track projects
  • Effective briefing to internal colleagues (e.g., graphics team, website campaigns and product team
  • Data-driven and analytical mindset

Who are you

  • You have 3-5 years' experience in digital marketing and online digital products and experience with the SaaS model and e-commerce with proven strong commercial track record
  • You master the digital marketing toolbox, which is Hubspot, Google analytics, product analytics, Active campaign, Trello, Excel, Intercom, and you have shown good results
  • You understand how to setup measurable initiatives to influence customer journeys and touchpoints
  • You are an excellent communicator, and you feel comfortable engaging with stakeholders across all functions and cultures – both internally and externally
  • You are a quick learner, and by nature proactive and a self-starter with a high stress tolerance
  • You are a do’er, hands-on approach, thrive with multitasking and execute fast
  • You thrive well operating both independently and as a team and supporting a strong feedback culture, that will get us all where we want to go – faster!
  • You of course have excellent speaking & writing literacies 100% in English


What do we offer

eloomi has a professional and informal work environment with friendly people and a strong culture, and you will feel welcome in our eloomi family.

We have fun and we get energy from working at eloomi, because together we are strong, and we bring amazing things to life by being innovative together with other smart people and rock stars.

We have flexibility and a playground of empowerment, that makes us create excellent solutions and perform at the highest level at eloomi.

Are you looking for, what we call “the must be there” benefits, then we got it! We have sodas, snacks, music, soccer games, social events, celebrations, Monday morning breakfast to kick off the new week and Friday afternoon pitch to share knowledge and become smarter all ending with wishing each other a great weekend. We are completely transparent, and you get strong insights to the company at all levels.

We have the coolest office right in Telia Parken, the home of the local FC Copenhagen and the Danish national soccer teams. You can work at your desk with a full view of the Danish National Football Stadium "Parken". Look the other way and you are in the nature of “Fælledparken” or walk less than 5 minutes to the Metro or drop your bike right outside the office!

We are ONE eloomi

We are 100% committed to our values and culture. We call it ONE eloomi, which is the ability to make our team culture even stronger, and the initiative to build even more awesomeness into eloomi and around our strong culture and values. ONE eloomi is about further developing our behavior, our processes and our product and services. Obviously, all employees play an important role. Without our employees – no eloomi and we believe everyone are awesome.

We have eloomi core values

Reliable - I stick to what we agree on and follow our guidelines - a deal is a deal

Energizer - I contribute to a fun and positive work environment

Performer - I go out of my way to perform and execute important work with no bureaucracy

Transparent - I communicate honestly, directly and with an open mind

Inspirator - I share knowledge and inspire others to deliver excellence

Team player - I am available for the team and bring out the best in myself and others

We are eloomi and we need smart people and rock stars like you to help us grow our eloomi family. Come do the magic with us and help us do amazing things for our customers. And by the way, our great colleagues in People & Culture work every day for the mission to “be the best workplace you ever worked at”.

We need you now, so if you would like to know more about the position, please contact Head of Recruitment Susie Sandberg on or on mobile +45 9320 5019.

eloomi is an equal opportunity employer and we welcome all applicants. eloomi supports workforce diversity and all applications will be considered equally and against the role profile regardless of color, race, nationality, ethnic origin, sex, gender, sexual orientation, marital status, disability, parental responsibilities, age, religion, or belief.

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Or, know someone who would be a perfect fit? Let them know!


Per Henrik Lings Allé 4
2100 København Directions +45 31 31 60 60 View page

Meet your future colleagues


A multicultural team of more than 20 nationalities who drive diversity and inclusion to create the best place you've ever worked! We're excited to invite you on to our successful journey with a strong ONE eloomi culture, where you too can exercise your strengths and talent.

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